Why Having an International Trademark Registration is Important
Corporations and companies who have the huge desire to expand their businesses past their localities have to consider registering under the international trademark registration. Among the benefits that a company gets from the international trademark registration is that the rate of risk that they are likely to face when expanding their business is alarmingly minimal. Business enterprises are now able to have the freedom to conquer many countries and make more profits from what they have.
Firstly, there are many countries that are recognized members of the international trademark registration such as the United States, China, Japan And the European Union countries are included. Considering that a lot of countries have been registered under the international trademark registration, businesses therefore have the grand opportunity of effectively broadening their business localities. Consequently, companies have the freedom to decide on which country they want to base their business as long as the country has been registered under the international trademark registration.
Moreover, the technicalities that are involved in the international trademark registration are adequately manageable and very efficient. Protection is therefore ultimately offered for countries who are registered under the international trademark. The company’s logo, motto and other necessary factors that constitute the identity of the business’ is protected from the competitors only through the international trademark registration. This therefore ultimately reduces the emerging threat or rivalry to the company or an individual who wants to expand their business to other countries.
In case a crime is committed to a company, then they are able to sue only through an international trademark registration. Future detriment of the trademark is therefore minimal because suing reduces chances of the crime happening because the punishments given are hefty. This consequently provides security for businesses to successfully grow in a country of their choice due to presence of legal protection.
A business entity has a high potentiality of growing in many countries with the fact that a lot of countries are registered under the international trademark. A simple procedure is given out in a case that a company wants to change its address or rather sell its trademark partially or wholly. The company is only required to provide notification of the change to only one authority. A company is highly prevented from the numerous number of counterfeiters who might want to sabotage its business affairs only through protection given under the international trademark registration. A replication of the company’s product is therefore prevented from the rise of the market industry.
In conclusion, the international trademark registration is less costly for the companies since they are only needed to renew one registration.